Alcohol-free Day, June 8th, is a day for solidarity and responsibility.
We focus on the damaging effects of alcohol and drugs, and encourage people to abstain on this day. Alcohol-free Day was marked for the first time in 2011. We’re inviting organizations around the world to engage themselves and participate.
It’s really this simple
Grab a small table and a couple of chairs to set up in your town’s square or on the railway station platform during the morning rush. Decorate with flowers and attach a poster to the back of the chair. Serve cold non-alcoholic drinks, hand out leaflets, invite people to join – and smile. It can be that simple.
Observe Alcohol-free Day at church on Sunday, in the coffee break at the office, at the Shop or during a staff meeting.
Talk about Alcohol-free Day and serve tasty non-alcoholic beverages. When the kids are picked up from their activities: give the parents a summer drink. Serve your colleagues at lunch, your neighbours or the people living at the institution where you work. It’s that simple, and it’s very effective.
The campaign’s strength lies in local initiative: meeting people face to face is the most effective way of reaching them. At the same time we want to reach as many as possible. That is why we make use of social media. Establish a national Facebook page and invite people to join. Sometimes this just goes viral and becomes larger than you would expect.
Be open to people’s initiatives and answer their comments. Make use of the ambassadors and share their videos and quotes.
Make a press release. It doesn’t have to be very advanced. Briefly describe Alcohol-free Day. Explain why it is important and how it will be observed in your community.
It may also contain a statement from one of the organisers or ambassadors. Send the release to regional press, and don’t forget the local newspaper, radio station or TV channel.
Invite yourself to the news or breakfast TV. Do you have a politician or ambassador who is engaged in the issue of substance abuse? Suggest to the TV/radio station that you come together, and set the topic on the agenda. Maybe you can have a chef or a bartender joining you to present some tasteful non-alcoholic drinks for the audience.
It’s a lot of fun
This is a feel-good day!
It can be scary to go out in the streets or initiate a sensitive conversation with colleagues - but this is just fun! Fun for a good cause! And people will catch the message. It's just about getting out there - buy something good to drink, grab some chairs and a table - or flowers. They are everywhere. It is ok to go over the top - or to play it completely safe.
People love giveaways
Colourful and fresh drinks are always a hit. People like that! When we are out together as a group - having fun - the rest will follow. We reach out - put glasses on a tray, pop bottles and sparkling soft drinks, and tell everyone that this is a day for solidarity. Then they will ask…and you have a conversation going! People tend to talk. Some have got the time for it - others just rush past, grab the flyer and the drink - and can reflect upon Alcohol-free Day on their own during the rest of the day.
People take pictures. People just love taking pictures - and selfies. And sharing them. On Facebook, Instagram, Snapchat – Alcohol-free Day is out there living its own life. The campaign reaches way further than we can imagine. And that is the whole point! We are just facilitating for people to start thinking and talking about this - and take alcohol and drug abuse seriously.
In Norway we've had Alcohol-free Day since 2011. It's easy, it's fun and it's social.